The Bosu company began when David Weck invented the Bosu Balance Trainer in 1999. After selling products for about two years, the company licensed its sales and marketing to another company called Fitness Quest in 2001. So far, the company has proven successful in defeating competition with similar products. They introduced a new product, the Indo-Row, an indoor rowing machine, into a market filled with competitors. Bosu intends to beat the competition with similar tactics that it previously used.

The company is strong when it involves the customers. With help from Fitness Quest, Bosu creates alliances with professional trainers so that athletes and other people will be interested in the products that the trainers recommend. This way, Bosu can worry less about competitive marketing.

Bosu does its best in dealing with its customers and competition. The company understands that trainers want their products to help athletes be successful. As long as the products can offer this, trainers are guaranteed to recommend their athletes to Bosu products. Bosu wants to do its best to keep interests with the professionals. In regards to competition, with the deal sealed with most people interested in the equipment, it is rare for customers to not want to buy Bosu products.

Bosu appears to be in a strong position to continue moving forward. It has made bonds with professional trainers and athletes so that they will buy Bosu products. They will continue sticking with Bosu products as long as they prove beneficial to training methods. Due to this, it is difficult for competitors to sell their similar products. Bosu will have little trouble regarding selling their products, especially when it comes to customer satisfaction.

Bosu's mission is to sell products that "promote health, wellness and an overall better quality of life". In order to do this, they make their products so that they may eventually be recycled and be made by renewable resources.

The corporate strategy of Bosu involves working with Fitness Quest. Fitness Quest owns a database of data involving trainers that register themselves. Bosu uses the data for marketing purposes such as email and regular mail.

The structure of Bosu appears to remain strong. Licensing its sales and marketing with Fitness Quest has enabled it to remain on top in selling its products. By working alongside each other, Bosu remains competitive.

If I would recommend anything, it would be for this company to continue working with its customers. Any changes to the structure of the company or the way it works might become detrimental to it. As a company, it has been successful so far and I see no reason why it should change as long as it remains on top of the competition.