Google's Corporate level Strategy

“To Organize the world’s information, and make it universally accessible and useful,” is Googles mission statement. Google’s corporate level strategy is to be as innovative as possible, one step of the competition. Google hires extremely intelligent and people who think “outside of the box”. Without all those innovative people, Google as a brand would fail. Google itself is a brand. People buy Google things possibly for the same reason Apple consumers buy Apple products, the company name or logo. Google is a company filled with surprises. You never know what they could release next.