DRAFT: This module has unpublished changes.
Good Humor Ice Cream Rebranding Proposal
Objectives: Reintroduce the brand and its products
Message: Good Humor will bring the fun and light hearted kid out of you
Instill knowledge of the brand
How: Share its story & stories of its distribution networks
- Remake its website by including more information and make it more interactive
Create visibility for Good Humor
How: Mobilize Good Humor’s old trucks
- Use these trucks as out-of-home media
Connect with customers
How: Build on its presence on social networking sites
- Have these information printed on its products to start creating followers
Create Advovacy
How: Let consumers share their Good Humor stories
- Use consumer’s stories to create viral videos
Official Goal: Let memories speak for the brand
DRAFT: This module has unpublished changes.
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