DRAFT: This module has unpublished changes.

Good Humor Ice Cream Rebranding Proposal


Objectives: Reintroduce the brand and its products

Message: Good Humor will bring the fun and light hearted kid out of you


Instill knowledge of the brand
How: Share its story & stories of its distribution networks

  • Remake its website by including more information and make it more interactive

Create visibility for Good Humor

How: Mobilize Good Humor’s old trucks

  • Use these trucks as out-of-home media

Connect with customers

How: Build on its presence on social networking sites

  • Have these information printed on its products to start creating followers

Create Advovacy 

How: Let consumers share their Good Humor stories

  • Use consumer’s stories to create viral videos

Official Goal: Let memories speak for the brand 


DRAFT: This module has unpublished changes.