Good Humor’s Integrated Marketing Campaign
Millennials in their 20s or early 30s, with or without families, living in cities or suburban areas
We want to convey to consumers that Good Humor ice cream bars are fantastic desserts that can be eaten together as a family (with convenient serving sizes) or on the go
We want to focus on recreating those positive experiences our current customers had as kids
Each aspect of our campaign is meant to reflect these ideas so we made sure to choose outlets which would most effectively target these segments, as well as positively affect our product.