ANALYSIS BASED ON STRENGTHS, WEEKNESSES, AND EXTERNAL ENVIRONMENT

Although there will always benew competition entering the online retail industry, Zappos.Com has the power of experience and positive customer relationships.  People respond positively when a company makes itself available and able to accomodate.  This company has been growing at astronomical rates since it developed.  Competition will always be changing, especially in regard to price conscious customers.  These kind of customers aren't necessarily courted by companies, as they tend to be less brand loyal.  

Although the rough economic situation stands as a threat to Zappos.Com and retailers all over the world, it has the power to maintain its growth.  This company has great brand perception, and avails itself constantly to value creating opportunities. 

Due to its brand loyal customers, positive reviews, and consistent high market shares, it is quite plausible that Zappos will grow positively well into the future.