DRAFT: This module has unpublished changes.
DRAFT: This module has unpublished changes.

DRAFT: This module has unpublished changes.
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DRAFT: This module has unpublished changes.

STRENGTHS OF ZAPPOS.COM (VALUE CREATION)


  • The site has an extremely clean layout allowing for users to navigate throughout the website easily.
  • The site is known for its strong values in customer service.
  • It completely utilizes its online venue, billing top brands advertisement space.
  • The company treats its employees with respect; the company was 23rd on Forbes' list of "Best Companies to Work For" in 2009.
  • It offers the biggest variety of shoe brands around.
  • The company entitles its customers to free shipping both ways.
  • There is an ample amount of customer touch points on the site.
  • Zappos.Com utlizes social media on its webpage as well.  Customer reviews are listed beside a picture of the respective product.  
  • The company uses videoconferencing on it's subsidiary service, Zappos Insights.
WEAKNESSES:

  • Although their website is extremely strong, there is no onsite shopping experience.  The biggest amount of retail sales happen onsite, although internet sales are growing rapidly.
  • In 2012, there was a breach in the website's security.  They were using an application that caused a weaknesses in its site, allowing an entity to hack into the system stealing credit card numbers and financial information.
  • Since the company is expanding rapidly, acquiring new products may lessen the brand's value with consumers.  
  • There is no way to compare prices with other companies on the website.  Zappos.Com makes a comittment to making the customer happy; extra savings always yields a smile on a customer.
DRAFT: This module has unpublished changes.
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