Enterprise Rent-A-Car Service began in 1957 by Jack Taylor in Missouri with only seven rental cars. The business expanded to be the largest car-rental service in the U.S. with over 68,000 employees in 2012. The company has over 6000 locations spanning the U.S, Canada, Germany, Ireland, and the UK. 

Enterprise Rent-A-Car is a customer service based business. Jack Taylor stated "Take care of your customers and employees, and the profits will follow". In 1962, Taylor expanded the number of cars in his rental service to 17 to compensate for customers who needed rental cars while theirs were being fixed. In 1974, the phrase "We'll pick you up" was coined and became an included service of Enterprise. In 1980, Jack opened a National Reservation Center which had a toll free telephone line for customers to reserve rental cars.

In 1989, Taylor changed the company's name from "Enterprise" to "Enterprise Rent-A-Car". At this time there were over 500  Enterprise Rent-A-Car locations and over 50,000 rental cars. In 1993, Enterprise opened their first international office in Windsor, Canada. In 1995, Enterprise Rent-A-Car opened their first airport office in Denver. By this time, Enterprise Rent-A-Car generated two billion dollars in annual revenue. In 2004, each Enterprise location was about 15 miles apart from one another for 90% of the U.S. At this time, Enterprise Rent-A-Car was generating over seven billion dollars in annual revenue. In 2007, Enterprise announced its environmental goals and how they would affect business. In 2012, Enterprise created Enterprise CarShare network to allow customers to rent cars through automated systems. As of 2012, the company generates 14 billion dollars in annual revenue.