Strengths

• Multiple radio stations in one car. 
• Satisfaction for every passenger
• Options for individual listening: Radio, CD
• Limited radio interference between channels.
• Intuitive wireless headphone design; easy to understand.
• Personal volume, tuner and equalizer controls built into wireless headphones.
• Driver may listen to the radio through the car sound system, headphone free
• Great for families with kids and/or drivers with different radio interests 
• Portable and can be used in any car with a cigarette lighter.
• Cell phone calls to the driver do not require individual headphone volumes to be lowered.
• Great for nighttime driving.

Opportunities

• Demand for product in many markets for people of all ages, regardless of culture.
• Not everyone owns iPhones or iPods and always has one available in the car. Uraudio, on the other hand, always remains in the car.
• Can partner with Sirius/XM satellite radio for more channels that work regardless of location.
• Can partner with certain car companies and include the Uraudio system in luxury car models.

Weaknesses

• Might have slight radio interference between channels.
• May drain car battery faster
• Cost to replace wireless headphone batteries.
• May be regarded as antisocial
• May be hard to get the attention of someone listening through headphones.

Threats

• The iPhone and other mp3 players already allow each passenger to listen to his/her own music.
• Android and Samsung are developing cell phones that play music.
• FM transmitters allow mp3 players to be played through car sound systems.
• Car video/gaming wireless systems already keep kids quiet and happy.