DRAFT: This module has unpublished changes.

We will analyze Sony with with SWOT analysis which stands for Strength, Weakness, Opportunity, Threats, but just to identify the external environment Opportunities and Threats.

 

Opportunities

  • The company can take advantage of its movie and music business along with its experience in the gaming space to deliver value-added content to support and integrate its product line. It has talked about doing this with a four-screen strategy, which looks like a good concept.
  • The company recently bought out its entire Sony Ericson joint venture. This can give Sony opportunity to let them do what they want to do with Sony Ericson, and innovate phones.
  • The company can aqcuire a 30 percent stake in Olympus which gives Sony the opportunity to enter the health-care field. 

Threats

  • Sony faces price competition from competitors such as Samsung and LG, who are lowering costs of products like TVs and phones, and gaining traction.
  • Sony's online network faces threats from hackers. The company's Playstation network was hacked, resulting in leakage of customer information, such as credit-card data.
DRAFT: This module has unpublished changes.